
A building supply retailer was shifting its strategy toward a more sales-focused operating culture, with greater emphasis on commercial and contractor customers.
To support that change, the company needed its talent strategy to evolve as well. Retail managers needed stronger sales capabilities in addition to traditional operations management skills. At the same time, sales performance was lagging as the organization transitioned toward its new commercial customer strategy.
ForPsyte developed a performance-aligned pre-employment assessment battery for retail manager selection.
The assessment combined behavioral and personality measures with situational judgment testing and was aligned with actual management and sales performance indicators. This gave the organization a more consistent, data-driven way to identify manager candidates with the characteristics associated with success in its evolving retail environment.
The new manager selection process resulted in a 20% improvement in quality of hire and stronger store-level sales performance.
Managers selected through the improved assessment process were associated with an average $4,700 increase in store revenue, demonstrating the business impact of aligning hiring criteria with both management effectiveness and the organization’s sales strategy.
The assessment approach was implemented across 436 North American stores, creating a consistent selection process for retail management roles across the organization.